Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed inline with the brands core values and personality.
Print captures a different dynamic of the marketing mix when compared to digital content and it’s still an incredibly useful medium for brands and businesses. The key to great print marketing is graphic design layout. With eye-catching colors, interesting formats and high-quality materials, you can ensure that your print stays on your customers mind.
The following examples are an overview of 5 key print formats that you can address in your marketing strategy.
- Business Cards
- Flags, Signs, and Banners
- Direct Mail Postcards
Print collateral materials are a collection of printed “leave-behind marketing materials”. They can be utilized to support the product, service or event your company or business may be trying to promote.